Elderly couple enjoying the peace of mind of guarnateed issue life insurance

Say Goodbye to Disqualifications With Guaranteed Issue Policies!

Published September 15, 2023

In Canada, rejecting a job applicant on the basis of their age or health counts as grounds for discrimination. And that’s a good thing! 

Unfortunately, when it comes to life insurance, there is no such rule. Due to your age, health conditions, family history, or even things such as your job or hobbies, you can be denied from traditional life insurance. If you’re reading this, you may have already faced rejection from an insurance company. 

But good news: that doesn’t necessarily mean you’re uninsurable! Quite the opposite, you may find that a guaranteed-issue policy is just the right fit for you.

In this article, we’ll go over what guaranteed-issue policies are, their pros and cons, and why you could benefit from a guaranteed-issue life insurance policy.

So, sit back and let us introduce you to the wonders of guaranteed-issue Life Insurance.

Who Are Guaranteed-Issue Plans For?

With traditional life insurance policies like term and permanent life plans, not everyone who wants them can get them. They are more strict with their eligibility requirements, and it’s common for  candidates to be disqualified due to age, health, or other criteria.

Guaranteed-issue plans circumvent this problem by removing these strict eligibility requirements, making financial protection accessible to those who need it most. At Insurance Supermarket,anyone applying for a guaranteed-issue life insurance policy can qualify for it, with the only requirement being that they are a Canadian resident and are between the ages of 18-74. It’s that simple! This makes it an ideal alternative if you’ve been denied from traditional policies but still want financial protection.

Senior couple enjoying affordable life insurance

The Power of Guaranteed-Issue Life Insurance

Consider the following benefits that come with a guaranteed-issue Life Insurance plan:

No Medical Exam Required

Guaranteed-issue Life Insurance policies require zero medical exams or health inquiries. That makes them ideal for those with pre-existing medical conditions who might find it hard to secure coverage otherwise. Remember, we believe everyone deserves peace of mind, and we're here to make that happen.

Coverage for Your Final Expenses

One of the main draws of a guaranteed-issue policy is the security it provides in the face of final expenses. Our Final Expense Plan can cover costs up to $50,000 including burial expenses, probate fees, outstanding bills, or even to leave behind a financial legacy.

Tax-free Lump Sum

A great advantage that life insurance has is that the payout you get from it is almost always tax-free (barring some cases). Having access to a big sum of money without having to worry about paying taxes on it is a great way to plan for your future. 

Alternatives to Consider

If you are relatively young and/or have few pre-existing health conditions, Simplified Term Life Insurance can be another option to secure your financial future. These policies offer comprehensive coverage at a lower rate, and require a health questionnaire. A happy medium between a traditional Term Life Insurance plan and a Guaranteed-Issue plan, Simplified-issue policies require a medical questionnaire but remove the burden of a medical exam during the application process.

Drawbacks of Guaranteed-Issue

Just with any other life insurance plan, there are some disadvantages to guaranteed-issue plans  you should be aware of.

Old couple looking at affordable life insurance options

Higher Premiums

Guaranteed-issue plans have no medical underwriting process due to having no medical requirements. This means you’re guaranteed to be accepted, but at the cost of giving less information to your insurer.

With less precise information, your provider will have a hard time properly assessing how much they think you should pay in premiums. This usually means they’ll lean on the higher side of things.

Less Coverage

Guaranteed-issue plans are almost always smaller than traditional life insurance policies. At Insurance Supermarket, our Guarantee-issue policies go up to $50,000 in coverage, higher than many of our competitors.

Waiting Periods

All guaranteed-issue plans come with a waiting period (generally around 2 years). During the waiting period, you’ll be paying premiums but you won’t have access to your death benefit. Should you pass away during the waiting period, your death benefit will not be paid out to your beneficiaries.

Insurance Supermarket reimburses all premium payments in the event of a death during the waiting period.


Why Opt for Guaranteed-Issue Life Insurance?

An ideal insurance plan should fit like a glove to meet your individual needs. And that’s the beauty of guaranteed-issue life insurance; it’s designed for those concerned about possible disqualification due to health or age. With this plan in your hands, you’re guaranteed to get coverage. No medical examinations, no health questions, just uncomplicated insurance coverage.

Moreover, our plans ensure that you leave no financial burden on your loved ones when you pass away. With the ability to cover up to $50,000 in a tax-free lump sum payout, it's an affordable safety net that promises peace of mind.

Senior couple taking into consideration personal factors to choose the right Final Expense Plan.


Guaranteed-issue life insurance can be your lifeline in the realm of insurance. It’s there for you when you might have doubts about securing life insurance due to health and age concerns. If you want something affordable that won’t turn you away due to age and health, our specially designed Final Expense Plans are here for you.

Insurance doesn’t have to be complicated. Let's simplify it together. Secure your peace of mind today with a guaranteed-issue policy from us. Because everyone deserves a safety net, and we’re here to help you build yours.


Say Goodbye to Disqualifications With Guaranteed Issue Policies At Insurance Supermarket

Ready for the peace of mind that comes with guaranteed-issue life insurance? Look no further. Choose a policy designed for you, with guaranteed acceptance regardless of age or health. Be it for Term Life Insurance or Final Expense plans, we've got you covered.


Kick-start the journey to a worry-free future. Secure your tomorrow with a click on the button below, today!

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